How to Add a Timestamp in Google Sheets
How to Add a Timestamp in Google Sheets Timestamps are essential in spreadsheets. They record when data was entered, when a task was completed, or when...
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Search, content and web, engineered
The SEO agency that built its own SEO platform
We run search, content and web programs for retail and B2B brands across Europe and the United States. When the tools we needed did not exist, we engineered them. That platform is Swiss Knife SEO, and it powers every audit we deliver.
No account needed for the first scan. Results in minutes.
20+Years in IT, 10+ of them in search
500+Sites built, worked on or launched
100AI tools we designed and built
250kURLs we can audit in a single crawl
Our platform
Swiss Knife SEO
A technical SEO and AI visibility platform we built for our own client work, now open to everyone. It crawls like a desktop crawler, then keeps going where the others stop.
Full technical crawl
Status codes, redirects, canonicals, indexability, duplicate content and Core Web Vitals across every URL on the site.
Position weighted link scoring
Most crawlers only count internal links. Ours weighs where each link sits, so a link inside your copy outranks one buried in the footer.
AI visibility tracking
See whether ChatGPT, Perplexity, Gemini and Google AI Overviews cite you, which competitors they cite instead, and why.
Rank and backlink monitoring
Track positions by country and device, and watch backlinks go live, change anchor text or disappear entirely.
Search Console and Analytics
Connect your Google properties read-only, then join real clicks and traffic to the crawl so fixes get ranked by what they actually earn.
36 SEO tools and 100 AI workflows
Instant page audits, schema and hreflang generators, redirect and header checks, plus a studio of 100 AI tools we built for research, content and campaign work.
What we do
Five practices, no padding
Each one works on its own or alongside the others. We do not sell packages you do not need, and we tell you when something is not worth doing.
Search Engine Optimization
Technical audits, on-page work, internal linking, content strategy and local SEO, measured against your real Search Console data.
Learn more ›Web and Graphic Design
Fast, accessible WordPress and WooCommerce builds that are engineered to rank, plus the brand and visual assets that go with them.
Learn more ›Copywriting and Content Marketing
Research-led articles, category copy and product descriptions, written to rank in search and to actually read well.
Learn more ›Outreach and Digital PR
Link building through real relationships and content worth citing, not bulk directories or anything that puts your domain at risk.
Learn more ›Reviews Management
Collect, monitor and respond to reviews across the platforms your customers actually check, so your rating matches your work.
Learn more ›Not sure what you need?
Tell us the outcome you are after and we will tell you which of these actually moves it, including when the answer is none of them.
Talk to us ›
Our work
The Swiss Knife SEO network
Eight properties we designed, built, host and operate ourselves. We run our own software and our own SEO on them first, so nothing reaches a client untested.
How we work
Research, analyze, execute, deliver
The same four steps on every engagement, whether it is a single landing page or a 5,000 URL catalogue.
Research
We learn your market, your competitors and what your customers actually type into a search box, before we touch anything.
Analyze
We crawl the site in our own platform and rank every problem by the traffic it costs you, not by how many rows it fills in a spreadsheet.
Execute
We do the work: technical fixes, content, links and design. You get a prioritised queue with owners and dates, not a PDF to file away.
Deliver
You see movement in rankings, traffic and revenue, tracked against the baseline we recorded on day one.
Find out what is holding your site back
Start with evidence, not a sales call. Run a free scan in our own platform, or tell us what you are trying to grow and we will tell you honestly whether we can help.
From the blog
Guides, analysis and how-to articles
More than 150 articles on SEO, marketing, spreadsheets and the tools we use every day.
How to Use ARRAYFORMULA in Google Sheets
How to Use ARRAYFORMULA in Google Sheets One of the most frustrating tasks in Google Sheets is dragging a formula down hundreds of rows. You copy...
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How to Transpose Data in Google Sheets
Understanding Data Transposition Transposing data means flipping your spreadsheet so rows become columns and columns become rows. If you have customer names in a vertical list...
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