The SEO agency that built its own SEO platform
We run search, content and web programs for retail and B2B brands across Europe and the United States. When the tools we needed did not exist, we engineered them. That platform is Swiss Knife SEO, and it powers every audit we deliver.
Check one URL without an account. Free accounts can crawl up to 100 URLs.
Swiss Knife SEO
A technical SEO and AI visibility platform we built for our own client work, now open to everyone. It goes as deep as the desktop crawlers, then keeps going where they stop.
Full technical crawl
Status codes, redirects, canonicals, indexability, duplicate content and Core Web Vitals across every URL on the site.
Position weighted link scoring
Most crawlers only count internal links. Ours weighs where each link sits, so a link inside your copy counts for more than one buried in the footer.
AI visibility tracking
See whether ChatGPT, Perplexity, Gemini and Google AI Overviews cite you, which competitors they cite instead, and why.
Rank and backlink monitoring
Track positions by country and device, and watch backlinks go live, change anchor text or disappear entirely.
Search Console and Analytics
Connect your Google properties read-only, then join real clicks and traffic to the crawl so fixes get ranked by what they actually earn.
36 SEO tools and 100 AI workflows
Instant page audits, schema and hreflang generators, redirect and header checks, plus a studio of 100 AI tools we built for research, content and campaign work.
Five practices, no padding
Each one works on its own or alongside the others. We do not sell packages you do not need, and we tell you when something is not worth doing.
Search Engine Optimization
Technical audits, on-page work, internal linking, content strategy and local SEO, measured against your real Search Console data.
Learn more ›Web and Graphic Design
WordPress and WooCommerce, or fully custom on Django, Next.js or static HTML when a CMS is the wrong answer. Fast, accessible, engineered to rank, with the brand assets to match.
Learn more ›Copywriting and Content Marketing
Research-led articles, category copy and product descriptions, written to rank in search and to actually read well.
Learn more ›Outreach and Digital PR
Link building through real relationships and content worth citing, not bulk directories or anything that puts your domain at risk.
Learn more ›Reviews Management
Collect, monitor and respond to reviews across the platforms your customers actually check, so your rating matches your work.
Learn more ›Not sure what you need?
Tell us the outcome you are after and we will tell you which of these actually moves it, including when the answer is none of them.
Talk to us ›The Swiss Knife SEO network
Eight properties we designed and built, and still host and run ourselves, across Django and Python, React and Next.js, and hand built static HTML. Our own software and our own SEO go on these first, so nothing reaches a client untested.
Three projects, three concrete problems
These are properties we own and operate. Open each example to inspect the feature described here.
Redukcije Sarajevo: finding notices for a street
Utility announcements arrive from separate providers and can describe only part of a street. We built street histories that retain the original source and publication time, with an explicit distinction between an announcement and a confirmed interruption.
Inspect the street directory ›Swiss Knife SEO: trying a page check before signing up
We provide a public entry point for checking one URL without creating an account. Visitors who need a site crawl can move to an account, where the free plan supports up to 100 URLs.
Open the single-page check ›Visual Media Factory: articles delivered as HTML
We rebuilt this publication as a static site while retaining its article URLs. Article text, category links and navigation are present in the delivered HTML, so reading a post does not depend on loading an application.
Inspect the article library ›Research, analyze, execute, deliver
The same four steps on every engagement, whether it is a single landing page or a 5,000 URL catalog.
Research
We learn your market, your competitors and what your customers actually type into a search box, before we touch anything.
Analyze
We crawl the site in our own platform and rank every problem by the traffic it costs you, not by how many rows it fills in a spreadsheet.
Execute
We do the work: technical fixes, content, links and design. You get a prioritized queue with owners and dates, not a PDF to file away.
Deliver
You see movement in rankings, traffic and revenue, tracked against the baseline we recorded on day one.
Start with one page, free
Enter one URL in Swiss Knife SEO to check that page without an account or a card. To crawl a site, a free account supports up to 100 URLs. Larger crawls depend on the plan you choose.
- ReviewTitleDoes the page title describe the topic a visitor is looking for?
- ReviewMetaDoes the description explain what this page offers?
- ReviewURLDoes the canonical address identify the intended version of this page?
- ReviewLinksCan visitors follow relevant links from this page?
An illustrative checklist for one page. Submit your URL in Swiss Knife SEO to see its actual findings. The accountless check covers the submitted page.
The things people ask before they get in touch
What does it cost?
We scope per project rather than selling fixed packages, because a 200 page site and a 50,000 URL catalog are not the same job. The free single-page check is a starting point. We scope any wider audit and implementation separately. If the work is not worth the money in your situation, we say so.
How long before anything moves?
Technical fixes can show within days of a page being recrawled. Content and authority work realistically takes three to six months to compound, longer in competitive retail. Anyone promising page one in thirty days is either guessing or bidding on your own brand name and calling it SEO.
Do we have to move our site or hosting to you?
No. We work on WordPress, WooCommerce, Magento, Shopify and custom builds where they already are. We do host and maintain sites for clients who want that handled, but it is never a condition of anything else.
Can we hire you for just one thing?
Yes, and often that is the right call. Each practice stands on its own. If links are your constraint, buying a content retainer will not fix it, and we would rather sell you the one thing that moves the number.
Who actually does the work?
The people you speak to. We are a small senior team, so there is no account manager relaying messages to someone you never meet, and no junior learning on your site.
What if our problem turns out not to be search?
Then we tell you early. If traffic is arriving and not converting, the constraint is pricing, product, trust or a broken checkout, and more visitors will only make it more expensive. We would rather lose the work than take a retainer that cannot succeed.
Find out what is holding your site back
Check one page free in Swiss Knife SEO, or tell us what you are trying to grow so we can discuss the work your site needs.
No account, no card, no sales sequence. The findings are yours to keep either way.