What Is Search Engine Optimization (SEO)?

“SEO” is the abbreviation for “search engine optimization.” In simple terms, it refers to the process of improving your website in order to increase its visibility when people use Google, Bing, and other search engines to look for products, information, or services related to your business. The higher your website visibility in search results, the more likely you are to attract attention, get more leads, and attract new customers to your company, brand, or services.

What is SEO and how does it work?

Bots are used by search engines like Google and Bing to crawl the web, going from website to website, collecting information about the pages, and indexing them. Consider the index to be a giant library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you’re looking for (in the online world).

Then, using hundreds of ranking factors or signals, algorithms analyze pages in the index to determine the order in which they should appear in search results for a given query. The librarian, in our library analogy, has read every single book in the library and can tell you which one will have the “best answers” that are related to your questions.

Our SEO success factors can be viewed as proxies for user experience aspects. It’s how search bots determine how well a website or web page can provide the searcher with the information they’re looking for.

The search algorithms are intended to bring up relevant, authoritative pages and provide a quick search experience for users. Multiple factors can help your pages rank higher in search results if you optimize your site and content with them in mind.

You can’t pay search engines to get higher organic search rankings, unlike paid search ads, so SEO experts must put in the effort. This is where we can help.

Why is SEO important for Marketing?

Because people conduct trillions of searches every year, often with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Brands’ primary source of digital traffic is often search, which is supplemented by other marketing channels. A higher ranking in search results than your competitors can have a significant impact on your bottom line.

However, over the last few years, search results have evolved to provide users with more direct answers and information, which are more likely to keep users on the results page rather than redirecting them to other websites.

To summarize, SEO is the cornerstone of a well-rounded marketing strategy. When you know what your website visitors want, you can apply that knowledge to your paid and organic campaigns, your website, and your social media properties, among other things.