The six types of SEO you’ll need to increase traffic to your website!
When most people think of SEO (Search Engine Optimization), they think of a very specific type of optimization like keyword placement on pages. While this is an important aspect of SEO, there is much more to it. That is, in fact, only one aspect of a single type of any effective SEO strategy. You’ll need more than one type of optimization if you want to get as much traffic as possible to your website. Here are six SEO strategies to help your site rank for the keywords you want to target. Although you are unlikely to use all of them, having a better understanding of how to improve your ranking is always beneficial.
1. On-page SEO
This is probably the type of SEO you are familiar with. All of the elements that your readers will see when they visit your website are included in on-page optimization. That, for the most part, entails content. High-quality, informative content is the foundation of effective on-page SEO. And not just tangentially informative ranking-worthy content must solve problems that no other pages are addressing (or, at the least, solve those problems better than other available resources). The information you’re sharing must be of the highest quality.
Making sure your content is awesome is the most important part of on-page SEO. However, there are numerous other factors that influence how well a page ranks in search results. The example of keywords that we gave earlier is crucial. If you are writing a detailed piece on a subject, you will use a lot of keywords that are relevant and related. However, ensuring that those keywords are completely optimized to meet your objectives can significantly improve your SEO.
It’s a good idea, for example, to include your keyword in the title, URL, first paragraph, and at least one sub-heading on your page. You also want your keywords to be focused on a single topic. You’ll recognize many of the elements analyzed by the Yoast SEO WordPress plug-in as on-page factors if you’re familiar with it. If you are not familiar with it you can use Yoast SEO Academy to learn more.
On-page SEO, on the other hand, goes beyond keywords. It’s also important to have a site that’s easy to navigate for visitors, if they want more information but can’t figure out where to find it, they’re not likely to stick around to find it. It’s also important to have a good design. In short, you must prioritize providing a positive user experience across the board.
If it seems like on-page SEO covers almost everything, that is because it does. It is a huge factor, and getting it right is crucial. Much of this optimization is centered on the user, and since that’s who you’re trying to attract, getting it right is critical for your online success.
2. Off-page SEO
Off-page SEO is a little more difficult to define. Link-building is the first and arguably most important aspect of off-page optimization. This is one of the most important aspects of SEO, as well as one of the most difficult. Getting links to your site helps attract visitors and shows Google that your content is valued by others on the internet and that your site is authoritative.
While it’s difficult to quantify the impact of a single link, it’s safe to say that getting a good one can give your rankings a significant boost. However, obtaining links from these types of websites is extremely difficult. Many people have made a living off of building backlinks.
Another off-page signal that can have a significant impact on your SEO is social media. If people are talking about your content on social media sites like Facebook, Twitter, LinkedIn, and others, search engines will assume it’s worth talking about and will help others find it. Having a popular piece of content on social media also brings in a lot of traffic, which can help your SEO.
To succeed on social media, you will need to do more than just write good content you’ll need to put in a lot of time and effort to promote your post on the channels where your target audience spends their time. The rewards, on the other hand, can be enormous.
Off-page SEO strategies include cultivating positive relationships with bloggers, journalists, social media personalities, and people who run websites similar to yours. Commenting on other people’s blogs can be beneficial. Off-page SEO techniques such as guest blogging are still popular. Using Reddit and other relevant forums can also be beneficial. Because you have been focusing on on-page signals, a lot of this may not appear to be SEO. Off-page SEO focuses on your overall online presence, which is what SEO is all about. It’s frequently more about you as a content creator than it is about your content.
3. Technical SEO
Although some consider technical SEO to be a subset of on-page SEO, we will treat it separately here. In a nutshell, technical SEO is concerned with things that happen behind the scenes and is related to on-page factors. Search engines, for example, may give preference to sites that have a responsive design that works well on mobile devices. Page speed is also important; if your page takes too long to load, visitors will leave, and ranking algorithms may penalize you.
Other technical factors that can help your SEO include image optimization, using a secure HTTPS connection, caching information to speed up load times, and uploading detailed sitemaps.
Each page’s HTML should also be optimized. All SEO-related factors include using schema markup to tell search engines exactly what’s on your page, making it easy for crawlers to figure out what your page is about, and using the right type of redirects. Making sure your robots.txt file is up to date to help crawlers find the right information faster is also critical.
Although technical SEO may appear daunting, it is largely guided by the same principles as on-page SEO: you must provide a positive user experience. You are halfway there if your site is quick and simple to navigate. Now you just have to make sure that Google’s crawlers can navigate your site as well.
4. Local SEO
While many businesses operate only online, there are still thousands of businesses that require customers at their physical locations. You are not making money if customers aren’t coming through the door. As a result, it’s critical to consider this when performing SEO.
In a more traditional SEO campaign, you won’t need to think about a number of steps that are important for local SEO. For example, make sure you have claimed your Google My Business page so that your name, address, phone number, opening hours, reviews, and other relevant information appear prominently in search results and on Google Maps.
That listing must be optimized with high-quality photos, descriptive information, and genuine customer feedback.
You should also make sure that your contact information is prominently displayed and marked up with schema markup so that search engines can find it. The better you present this information to search engines, the more likely it is that they will show it to potential customers.
Other factors, such as including a Google Maps marker on your homepage, including a region or city in your page titles, descriptions, and keywords, and displaying awards and trust symbols, can help you not only attract local leads but also convert them into customers. Local SEO should be a top priority for local businesses because effective local ranking is difficult.
5. App (Play Store) store optimization
There are other search engines besides Google and Bing. Every day, app stores, particularly Apple’s App Store and Google’s Play Store, receive a massive amount of searches. If you have an app, you should do everything you can to ensure that it is visible in those stores to people who might be looking for it.
On-page SEO and app store optimization are very similar. While it’s not always clear which factors go into app store search algorithms, there are fewer that you can control, so you should concentrate on those.
Because the title and icon of your app are the first two things that people see, they must be descriptive and appealing. The description should be accurate and include both the keywords and related keywords that your users are likely to search for. Those keywords should also be included in the meta tags in your description.
There’s a case to be made for off-page-style app store optimization as well. It’s possible that the app store will rank your app higher in searches if you can build a lot of links to it. This will most likely be part of a larger SEO campaign for your entire company, but it’s possible that it will be done specifically for an app.
6. YouTube SEO
YouTube SEO is a niche type of optimization, similar to app store optimization, but it can make a big difference in how much traffic you get. Many people are unaware that YouTube is one of the most popular search engines on the planet, and that getting a top ranking for a popular search there is absolute gold. You can get an even bigger boost if you can rank one of your videos for a standard Google search. So, how do you make YouTube-friendly content?
In a similar way to how you would for other search engines. First and foremost, your video must be excellent. It must provide answers, solve problems, or be more entertaining than what is currently available. If your video is excellent, it will keep viewers on the page longer, generate more comments and subscriptions, and receive more likes and favorites. All of these are YouTube ranking signals.
Your video title and description, like your page titles and introductions on text-based pages, should be descriptive. A longer, keyword-rich description (without keyword stuffing) will aid Google in determining the topic of your video. It’s also a good idea to include relevant keyword tags.
When considering keywords, consider what are known as video keywords—these are the searches for which Google prominently displays video results at the top of a regular search page. They’re extremely beneficial.
What are some of the most popular video keywords? Tutorials, reviews, and how-tos are always safe bets. Getting your videos ranked for these types of searches will have a significant impact on the number of views they receive.
There’s also the off-page stuff, such as getting links to your video, having other people embed it in their blog posts, encouraging comments and discussion, and so on.
A custom multi-strategy is the most effective for Search Engine Optimization.
You can get away with just doing on-page stuff for a while if you’re just getting started with site optimization. However, if you truly want to improve your search rankings, you’ll need to employ a variety of SEO techniques. You don’t have to use all six types of SEO, but the first three should be used at the very least. If you want to rank a site, you need to use all of the methods available to you, regardless of the type of site you’re trying to rank. And employing a variety of SEO techniques will assist you in achieving your goals.